Dental Practice Expands From 1 to 8 Locations in 3 Years

Overview

Industry: Dental
Entity Type: Limited Liability Company
Ownership Structure: Partnership

How They Found Acuity Edge

When they were just one location, one of the owners of the dental practice reached out to Acuity Edge looking to improve their website and employ a stronger web presence through search engine optimization. It was their belief that improving their website and online presence will help them better compete in their city and show up higher in Google than their competitors, leading to more patients and increased revenue.

Client Situation

The practice was located in a multi-tenant building on the third floor. Despite their smaller footprint, they had excellent Google reviews with hundreds of customers raving about the great experience they had at the practice. They were extremely proud of the experience they had built for their customers and made sure it was front and center in all of their marketing. This marketing largely included community events, social media and being featured in local magazines.

Unfortunately, when COVID-19 struck, it was time for a new marketing strategy — getting their business in front of the customers that are looking for their services and are ready to buy. They needed to improve their search engine optimization and website to accomplish this. This dental practice was very good at positioning themselves and setting themselves a part in the market, now they just needed more people to know who they were.

Action Plan

Acuity Edge met with the dental practice to talk about their website and current search presence. While their website looked very clean and unique, there were a number of issues preventing them from showing up higher in the search engines:

• Very slow load times and speed
• A low amount of information about their services
• Old website template not updated in a few years
• The site looked bad on phones
• No solid Google review strategy
• Reduction of outside marketing efforts due to COVID
• Paying too much for Google Adwords without managing it properly

Acuity mentioned to the dental practice that improving fixing all of these issues and employing a strategic digital marketing strategy would reduce marketing costs and improve results drastically. The dental practice happily agreed and Acuity began assisting them in late 2020 with their online marketing efforts.

The Fix

Acuity Edge with the help of its strategic partners went to work executing a custom SEO and digital marketing strategy for the dental practice. The campaign started in late 2020 and continues to this day. Roughly six months after the launch of their new website and digital marketing strategy, the traffic to their website had doubled and their qualified leads increased by 22%.

By the end of 2022, their website traffic was up over 600% and they were ranking #1 for multiple keywords that were extremely valuable in their industry. They were even ranking higher than practices that have been in business three times longer. Best of all, with digital marketing, Acuity helped the dental practice accurately track and forecast their average leads through detailed reporting. This helped them estimate their potential revenue both short and long term.

The campaign was and continues to be a great success, but what happened next is what was truly special.

Outcome & Success

Since implementing the marketing strategy in 2020, the dental practice was well positioned to capitalize on opportunities that would present themselves in 2022. Not only was the dental practice able to acquire closing dental practices in the area for additional locations, they were able to create a second practice under a new name to target a larger market in the area.

As of late 2023, the dental practice has 8 locations between their two brands. Their website traffic has never been higher and the amount of new patients they receive from their digital marketing is at an all time high. Additionally, their total digital marketing investment went from $20k per month down to $14k per month while improving their overall results.

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